DEMA Sales Performance & Business Development

Turn sales experience into a repeatable growth system.

We help ambitious companies strengthen their sales culture, improve conversion and equip commercial teams with practical systems built around their market, offer and customer journey.

Moatssem Nagde, Sales Performance and Business Development Consultant
25+ yearsInternational commercial experience
High-value salesStructured, customer-focused closing
Commercial systemsBuilt for your business model
Team performanceRecruit, coach, measure and improve
Core expertise

One commercial system. Six connected capabilities.

The work is tailored to the constraint holding back your revenue—not delivered as generic training.

01

High-Value Sales & Closing

A clear 10-step methodology that strengthens discovery, trust, solution alignment, negotiation and closing.

02

Customized Sales Systems

Scripts, presentations, objection handling, follow-up and referral programmes adapted to your offer and buyers.

03

Recruitment & Team Development

Define the right sales profile, improve selection and onboard people with the attitude and capability to perform.

04

Training & Coaching

Practical development across communication, presentation, negotiation, closing and customer experience.

05

Performance Management

KPIs, follow-up rhythms and coaching routines that create accountability, motivation and consistency.

06

Business Development

Identify opportunities, develop strategic partnerships and convert market potential into sustainable growth.

How we work

From diagnosis to measurable improvement.

1

Diagnose

Review the offer, pipeline, team, process and conversion constraints.

2

Design

Build the playbook, tools, roles and performance measures your business needs.

3

Enable

Train and coach through real opportunities—not abstract classroom theory.

4

Improve

Track outcomes, reinforce behaviours and refine the system over time.

Senior consulting partner

Practical experience behind every recommendation.

Mo brings more than 25 years of international experience helping companies improve sales performance, increase revenue and build effective commercial teams. His expertise is grounded in high-ticket selling and in designing complete sales systems around each company’s products, market and customer profile.

Working alongside DEMA’s growth, marketing and digital capabilities creates a joined-up path from market demand to sales conversion and long-term commercial performance.

Our mission is to help organizations build stronger sales cultures, improve conversion and create commercial systems that deliver measurable, sustainable results.

Where is your revenue system losing momentum?

Start with a focused conversation about your team, pipeline and next growth target.

Book a consultation