Context and scope
DEMA’s published portfolio describes acquisition and search work for Rino Properties in the UAE. The reported scope includes audience segmentation, lead-form optimization, creative testing, keyword structure and campaign-specific copy.
Reported lead-acquisition metric
The portfolio reports AED 20.95 cost per lead while the campaign operated at approximately AED 1,200 per day. The published summary does not provide the reporting dates, total lead count, qualification definition or closed-sale reconciliation.
This metric describes reported lead-acquisition cost. It should not be read as cost per qualified opportunity, cost per customer or a guaranteed future acquisition cost.
Reported search response
A separate search example reports 1,034 clicks from 9,861 impressions, shown as a 10.49% click-through rate. The arithmetic is consistent after rounding: clicks divided by impressions, multiplied by 100.
The published description associates this example with “Luxury Apartments for Sale.” It does not establish an account-wide result. Search response and the lead-cost example should not be combined into a single funnel without matching dates and source records.
What the record does and does not show
The figures describe reported campaign activity. The underlying account export was not included in the public summary, and no qualified-pipeline or revenue result is established here. Other influences on performance and the comparison baseline are not specified.
Read the reporting standards before comparing this example with another business.
Relevant execution work
Related services: performance marketing and conversion and measurement. Return to the case-study collection.